At Urban Frog, we believe that life is too short for boring and mundane. Our journey began with a simple mission: to inject fun, creativity, and individuality into school luggage and accessories.

We started this adventure because we saw a need for vibrant, customised backpacks and lunch totes that not only serve a practical purpose but also spark imagination and creativity and reflect the unique personalities of each child. Our products are designed to turn heads and bring joy to every school day.

Join us in celebrating the fun side of life. Whether it's a backpack that shows off your favourite hobby or a lunch tote that brightens up your meals, we’re here to make sure your luggage is anything but ordinary.